Sarah Tate

Sarah is an executive coach who really gets it. Like most of her clients, she’s worked as a senior leader in advertising and tech. That means she speaks your language and has lived your challenges. As a coach, Sarah believes in building a warm and trusting relationship with her clients, and working with them to co-create transformational change in their lives.

Experience

Sarah started her career in advertising and media, before spending 15 years at Google and YouTube, working in senior leadership roles in different roles around the world! It was here she discovered her love of working to empower others, and trained as a coach.

  • Sarah has many years of experience as an executive at Google. She has worked around the world, and in leadership roles across multiple disciplines including Strategy & Operations, Marketing, Sales, and Learning and Development. Her background as an evangelist for Google means she has deep expertise in navigating ambiguity, which she brings to her work.

    Sarah’s clients often appreciate her understanding of big corporate environments, and how it can feel to work in them. Her experience of working at executive level in these environments gives her a shared language with many of her clients, which means they never have to explain to her ‘how things work’ or the reality of their context.

  • Sarah believes successful coaching journeys are goal-oriented, grounded in a safe and trusting working relationship, and drawing on a robust foundation of theory and research.

    She integrates theories and interventions from different schools of psychology in her work, most often Gestalt and Transactional Analysis. She is fascinated by story-telling, and the way in which we tell ourselves stories about the world to make meaning from our experience here. She looks for the gaps between the way a client hears stories from others, tells stories to others, and tells stories to themselves. There is very often meaning to be found here.

    Sarah has a postgraduate diploma on Executive Coaching from the wonderful Centre for Executive Coaching at Ashridge Hult. She is accredited as a senior practitioner with the European Mentoring and Coaching Council. Her client base is international. She is also certified as a Leadership Circle coach.

    As a member of the European Mentoring and Coaching Council (EMCC), Sarah is accountable to their global code of ethics and standards of continuous professional development.

Creative

Sarah has written, performed and directed award-winning and sellout shows at the world’s biggest theatre festival, the Edinburgh Fringe. She loves to write poetry and publishes her work on social media, where she has a large following. Her creative flair heavily influences how she coaches others, and she loves coaching people who have similar interests in the arts.

Now,
Listen.
Dear one,
you have the seeds-
grow a sunflower,
grow a hundred of them,
and then grow a hundred more. 
Grow yourself a wild, golden mile.
Each sun has a galaxy,
this universe is in you,
if only you could stop 
trying to grow
sunflowers
in the
snow.

Sarah Tate @ahedgepoet

Let’s work together

Want to find out how Sarah can help you or your team thrive? Fill in your details below and Sarah will be in touch.